I've often wondered--of what benefit to me is it to have fellow authors read my blog. The answer is simple. Authors are readers too. They have readers on their blogs that may drop by yours on occasion. Also, those writer friends may ask you to guest on their site and vise versa which may bring you new readers.
Blogging doesn't have to be hard. Your posts don't have to be long or on a schedule. Write about what interests you which in turn proves to your readers you're an interesting individual. Respond to your reader's comments. They may never check back, but then again, they might.
Offer an incentive for them to keep coming back. I give away an ebook every month.
I've just started putting out a monthly newletter. Will it take the place of my blog? I don't think so. Though the newsletter will have some of what I've blogged about, it serves a different purpose. Many would rather read something once a month that comes directly to their mailbox rather than go to your site each time you blog.
Remember, each time you blog, each time you comment on a blog, google makes note and that's a hit for you. Google your name and see how many times your name comes up? Is it 10, 100, 1000, 10,000? The higher the number, the better you're doing on getting your name out there.
What are your thoughts about blogging?
Happy Reading and Writing folks!